In a recent study published by Kings College London, the social cost of young people displaying antisocial behaviour was higher than those of young people that felt cared for by their parents. In a time where parents and their children seem increasingly out of sync with each other, it is important to consider real solutions to alleviate the potentially greater social costs. Early intervention programs are one solution to this, and this involves direct parent involvement — a public health approach to promoting good-quality care-giving to improve the wellbeing of children and young people is seen as the best solution to this social crisis.

While this may come across as teaching parents basic aspects with regard to “loving their children better” it should not be seen as an affront, but rather one more way to ensure that young people grow up to be pro-social individuals with real economic implications.